How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase?
نویسندگان
چکیده
منابع مشابه
Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online
This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...
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The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study con...
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In an effort to identify independence issues in our sample of coded studies, we searched on author names and sample size to identify studies that may have used the same subjects to measure the reliability of PEOU, PU, or BI, for the same technology. This review included multiple studies reported in one article and studies reported in different articles. After identifying studies with potential ...
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Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acce...
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ژورنال
عنوان ژورنال: Jurnal Manajemen
سال: 2020
ISSN: 1410-3583
DOI: 10.24912/jm.v24i3.680